Ding HomeServe On Demand

Ding, a sub brand of HomeServe, is a subscription-based home repair service designed to simplify everyday maintenance. I delivered campaign and CRM design across email, social, and direct mail, supporting communication at scale across a customer base of over 1.2 million. THE CHALLENGE Communications needed to be clear, engaging, and easy to understand for a wide audience, while working within existing brand guidelines and high-volume delivery time lines. Many users were either new to the service or at risk of cancellation, so messaging had to communicate value quickly and effectively. MY ROLE Designed and delivered campaign and CRM assets across email, social and direct mail, within existing guidelines ensuring consistency and clarity across all touchpoints. THE APPROACH Focused on creating clear, structured layouts that guided users through key messaging and benefits without overwhelming them. Used restrictive brand guidelines creatively to keep communications engaging for customers seeing multiple outputs in close succession of each other. Built easily replicable assets and visual systems to maintain consistency across high-volume outputs. Used bold hooks, simple illustration, and strong hierarchy to improve engagement across channels. THE OUTCOME Delivered a consistent and scalable set of campaign and CRM assets across multiple channels, supporting customer engagement, retention, and acquisition across a large user base.