Retail POS

Working within global brand guidelines for Rimmel London and Bourjois Paris, I created retail POS artwork to support visual merchandising across multiple international markets and retailers. The challenge was balancing creativity with production accuracy while managing updates across several display units at once, ensuring every asset aligned with print specifications, cutter guides, planograms and licensing requirements. Alongside this, I supported the rollout of a brand refresh, updating and quality-assuring displays so the new visuals were applied consistently across markets. The result was a set of accurate, production-ready POS units that created a cohesive in-store experience and strengthened product visibility across retailers.