University Event Design

Delivered integrated campaign systems across Uber, CommBank, and Vodka Cruiser during high-volume Freshers and O-Week campaigns across major Australian and UK universities. THE CHALLENGE Campaigns designed for freshers week events needed to be visible in crowded, high-energy environments while staying consistent with each brand’s identity and messaging. MY ROLE Developed and delivered campaign assets across OOH, social, email, and event environments, working closely with agency and client teams to execute at pace in line with the wider campaign goals. THE APPROACH Focused on building adaptable campaign systems that could scale across multiple touchpoints and campus environments, both on campus and in surrounding areas. Combined bold, attention-grabbing visuals with clear, offer-led messaging to maximise increase visibility and engagement in highly competitive environments. Tailored design decisions to each brand’s audience, ensuring the tone and execution felt appropriate while still demanding space in the hectic environments. THE OUTCOME Campaigns were successfully rolled out across major UK and Australian universities during peak Freshers and O-Week periods. Brands saw increase in metrics through reaching large student audiences across UK and Australian campuses during peak periods.