The concept revolves around vibrant colour and pattern combinations, with each flavour owning its own unique palette. This system doesn’t just look good — it gives the brand a flexible, instantly recognisable way to stand out, whether on a shelf, billboard, or screen.

The typography keeps things clean and minimal, but not without personality. The letter shapes bring just the right amount of character — confident and approachable, without shouting for attention.

Drawing inspiration from nostalgic 70s vibes, the colour combinations are playful and punchy, designed to tap into positive memories while feeling fresh and modern. The result? A brand that connects emotionally with its audience, while staying versatile enough to work across packaging, merchandise, and campaigns.

Mello’s design system gives the business a toolkit that helps it grow — making every touchpoint cohesive, easy to expand, and impossible to ignore.